Many small businesses look at SEO services as a significant proportion of their marketing budgets and typically are put off by working with any due to the long term and high investment costs. We say this could not be more incorrect and in this article we will outline why.
Ranking websites to the top page of Google is know as search engine optimisation or SEO for short. It is the process of improving a website and it’s on page content so major global search engines are able to read and understand the websites better. The problem is, there are thousands and thousands of SEO Consultant London out there and each one thinks their ranking techniques are better than the other. Below we will cover what to look for when working with a reputable and competent Digital Marketing Agency in London.
First things first, finding the right marketing agency. The best way I have found to find great companies to work with is to use referrals. Using referrals is a great way to find good companies to work with because someone else has already tried and tested their servcies and are, but natural of a referral, impressed with their services. So the first step would be to reach out to ask many business owners as possible to find out if they have used an SEO company in the past and if so which ones and their opinions on their service.
Next, you should have a look at their web presence and how they appear as a company. At the end of the day, if a digital marketing firm cannot capture you through their website, then you should think twice at using their services. After all, this is what they do full time! Have a look at their Facebook, Twitter, Instagram and any other social media profiles they may have and see if they are aligned with the way you do business. If so, move on to the next step, contacting the company.
When you have a found a company that meets your expectations and think you can do business with, the next action is to contact them either via their “contact us” page or calling the company directly to speak to a consultant. Remember when reaching out to SEO companies to be as detailed and focused on the end goal as possible. Also remember to discuss price and payment methods in addition to discussing contracts, whether they are long term, short term or rolling.
Once you’ve had a good chat with a few companies, you’ll be in a better position to feel out the type of company you would like to work with. I suggest speaking to as many companies as possible before making a decision. You also want to find out the types of keywords they will rank your site for and the associated time frames. This is incredibly important as SEO can take different times depending on the niche and the keywords targeted, so find this information out first!
The time has now come… hand over all your login details for your website, your Google Webmaster Tools and you’re off and away on your SEO and optimisation journey. Our personal opinion is investing time and money into optimising your site so it appears for the organic search rankings is one of the best investments you can make. It will save you money in the long run from the opportunity cost of missing all the business your competitors are ranking for.
Hope this article has been useful and you received some value from it and if you have any questions, feel free to add them in the below comments!
For more details on the marketing firm mentioned in this article, visit their Google Plus page here: Digital Cubed