Investing in your company website can be one of the best decisions you make. With the way things are moving, if you lack a business website in your particular niche, then you are considered ‘old news’ in a sense. As technology in the lives of generation ‘Y’ becomes more and more important and part of their lives, the internet and online is where many of these younger generations turn when they want to buy, shop, browse and find out information. So if your shop isn’t online, we think you’re missing a trick.
So, having said that, what are some of the best ways to get started as a business owner interested in making a start in online marketing and making your business website more visible to the wider stream of visitors? Below are our big top 3 tips you can use right away to get results and start you on your optimising journey;
1 – Make sure you have good content. This is so critical – content is king when it comes to the world of online marketing and information. There is an abundance of information out there and a lack of wisdom, so the first rule is to keep it simple and provide real high-quality content. Your audience will thank you for it and it will translate into sales quicker than you know.
2 – Always try to link up with partners, authorities in your niche and other big players (and not so big) for links and mentions on their site. These bigger sites will pass on authority to your site and can be the difference in where you rank long term. So, network and don’t be shy to ask for mentions.
3 – Always update, post and create. Many people lack the success they want in the online marketing world because they try one method and stop. Think about it for a second, there are hundreds of thousands of businesses out there looking to get a dip of that lucrative online traffic, what makes you think you can link out once or twice and that is it? Keep working, keep promoting and keep creating.
These are our top 3 tips for staying ahead of the curve when it comes to SEO and ranking your business website, we hope you have taken some value in this and if you have enjoyed the articles, please leave a comment, share and subscribe. Bye.